But when BK surprised us with a chicken sandwich, after branding them as the “king of beef”, we had to get it just right. We couldn’t sell chicken at the price of unselling beef. So we decided to “make chicken masculine” and drag it from the “chicken” category (as in, when you hold that huge chicken sandwich up to take a bite, it becomes your temporary facial identity and that makes you a giant “chicken”). We did this by hinting quite directly at the fact that it was a “big fuckin’ chicken sandwich”, in a “Manvertising” way, using two common terms in the vernacular of motocross and rodeo, “Huck” or “hucking” (motocross jumps), and “bucking” (pro-bull-riding). We crushed sales of Burger King chicken sandwiches, without crushing sales of Burger King beef sandwiches.

No mutant, inbred, giant chicken rodeo bulls were injured in the making of our comedic genius. Although Trigger Gum did crash on his first jump because he didn’t take into consideration the wind drag on those huge wings when he threw his first backflip 100 feet off the ground. We gave him a shot of whiskey and sent him right back up. He was virtually fine.