MIAMI HEAT
was a new team in the NBA. They’d spent nearly every dime they had to assemble a bunch of badass ballers. And they actually got into the playoffs—which created a business emergency. They had to sell out their stadium (every empty seat is lost revenue) and they had hardly any time or budget left to advertise and get fans to come to the playoffs.
Our Chief Creative Officer conceived of and wrote and produced and edited and did the Voice Over (the guy calling in, not the female 911 operator, that was my producer, Sarah) and had these on air in one day.
That does NOT mean we yearn for time-constrained, low-budget emergency assignments. It just means we can do them from time to time when they naturally come up. The stadium sold out all nights, and the spots won a wide array of advertising awards.
Slam dunk. See how we did that? We’ll be here all night, please remember to tip your bartenders and waitresses. Good night.
