Afterwards, DARC became a client. 

It’s tricky to advertise a “low-visibility” company, especially one with the security protocols of a Department of Defense contractor. But if you want a “Manvertising”opportunity like no other, advertise for a place that trains U.S. Military Special Operations and Special Forces “operators” in the business DARC calls “professional murder”. In other words, destroying America’s most dangerous enemies. 

DARC isn’t short on business, and they are well known in “the community”. But they do have one or two competitors in the dark-side training world and they wanted to communicate the differences in the war-fighting training they offered, versus that of their handful of competitors. DARC loved the work, the target market responded well to it, mission accomplished.